Market Chatter: Cinemark, Other US Chains Mull Jointly Marketing Big-Screen Theaters

MT Newswires Live

Jul 17, 2025

Cinemark Holdings (CNK) and Marcus (MCS) are among the major US theater chains that have held early talks to jointly market their large-format screens in a bid to challenge Imax (IMAX), Bloomberg News reported Wednesday, citing people familiar with the matter.

The companies' discussions have centered on establishing shared standards for their "premium large-format" auditoriums and potentially creating a new collective brand or certification, the unnamed sources told the news outlet.

Cinemark, Marcus and Imax did not immediately respond to MT Newswires' requests for comment.

Cinemark shares were up 1.8% in recent premarket activity Thursday, while Imax fell 0.2%

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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