21世纪经济报道记者易佳颖实习生董国琪 最近两周,外卖平台掀起史无前例的补贴大战,美团、淘宝闪购、京东接连祭出超力度优惠,社交平台上“1.1元鸡排套餐”等的薅羊毛攻略疯狂刷屏。然而狂欢背后,餐饮商家却叫苦不迭,有从业者直言:“外卖生意100%依赖平台,我们的命脉完全被平台掌控。” 某轻食连锁品牌商家元元(化名)在接受21世纪经济报道记者采访时表示,“当前的外卖大战对品牌宣传确实有好处,但对品牌...
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