头部主播:直播间宠物品类销量大涨73%,国货品牌受青睐李佳琦直播间宠物品类销售额同比大幅增长73%,宠物消费从“基础温饱型”向“品质升级型”跃迁的结构性变化。从需求结构看,刚性囤货需求仍是主力。主粮、零食、猫砂等高频消耗品占比高达92%,头部直播间通过科学规划产品规格(4-6个月用量)平衡集中采购与食用新鲜度,契合消费者囤货习惯。消费升级趋势显著:新一代宠主(90后、00后占比67%)科学养宠理念...
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