特步国际:主品牌渠道转型临近 SAUCONY保持快速增长

中金公司
17 Jul

公司近况公司公布2025 年第二季度营运情况:特步主品牌零售流水同比增长低单位数,零售折扣七至七五折,6 月末渠道库存周转4-4.5 个月;Saucony品牌零售流水同比增长超20%。评论功能性品类驱动特步主品牌健康增长。2Q25 特步主品牌零售流水同比增长低单位数,公司坚持以专业影响大众的策略,季内跑步及户外品类引领整体增长(1H25 跑步品类销售额同比增长双位数),儿童品类表现好于成人。分月份...

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