PPG Industries Inc. has announced a collaboration with electric vehicle manufacturer Lucid Motors to develop innovative exterior color effects for Lucid's luxury EV range. Utilizing PPG's cutting-edge ANDARO® pigment nanodispersion technology, the partnership aims to create a unique and visually striking color palette for models such as the Lucid Air sedan and Lucid Gravity SUV. The technology enhances color intensity, transparency, and clarity, resulting in distinctive hues like the popular Zenith Red. This collaboration is designed to reinforce Lucid Motors' luxury brand identity and reflects both companies' dedication to pioneering advancements in the automotive industry.
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