中银国际发表报告指,周大福2026财年第一季零售流水录得1.9%的按年跌幅,证明自从2025财年第一季呈现弱势后,公司一直有持续的按季改善。报告指,零售流水改善归因于周大福珠宝期内净关店311家,这反映公司策略成功,能透过关闭低效店,引流到表现较佳的存量店。配合公司推出新系列如传喜系列,以及与知名IP合作,该行预期周大福可以如期在2026财年实现中单位数的同店增长。因此在目前金价的周期下,该行预期周大福珠宝能维持市场的龙头地位,并重申“买入”评级,目标价由13.8港元上调至15.2港元。
中银国际发表报告指,周大福2026财年第一季零售流水录得1.9%的按年跌幅,证明自从2025财年第一季呈现弱势后,公司一直有持续的按季改善。报告指,零售流水改善归因于周大福珠宝期内净关店311家,这反映公司策略成功,能透过关闭低效店,引流到表现较佳的存量店。配合公司推出新系列如传喜系列,以及与知名IP合作,该行预期周大福可以如期在2026财年实现中单位数的同店增长。因此在目前金价的周期下,该行预期周大福珠宝能维持市场的龙头地位,并重申“买入”评级,目标价由13.8港元上调至15.2港元。
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