国海海外•消费 | 特步国际2025Q2运营点评:品牌稳健增长,索康尼成长可期

消费琪谈
Jul 22, 2025

特步国际2025年7月16日发布2025Q2运营情况:2025Q2,特步主品牌全渠道零售流水同比增长低单位数,零售折扣7-7.5折;索康尼全渠道零售流水同比增长20%+。Q2流水增长环比放缓,主品牌折扣同比略有加深。2025Q2,特步主品牌全渠道零售流水同比增长低单位数,零售折扣7-7.5折;索康尼全渠道零售流水同比增长20%+。截至2025H1,特步主品牌零售流水同比增长中单位数,渠道库存周转...

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