13亿社交流量的淘金热:微信电商“修管道”,SaaS军团“卖铲子”

每日经济新闻
24 Jul

一向谨慎、克制的微信,正在全力加速电商业务布局。  今年5月,腾讯发布全员信,宣布对微信事业群(WXG,微信事业群)进行重大架构调整:正式成立电商产品部,全面负责微信内交易模式探索、交易基建及生态发展;将开放平台基础部更名为开放平台部,聚焦公众号与小程序的产品运营。  这一调整被业内视为腾讯加码微信电商生态的明确信号,但也有声音指出,在流量成本攀升、用户留存难的当下,电商市场增量空间有限,微信高...

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