0元奶茶终结后,外卖大战还会怎么打?

Ofweek维科网
Jul 24, 2025

作者:小戎,编辑:何玥阳0元奶茶,1元午餐,狂热的外卖大战终于引来监管层的关注。7月18日,市场监管总局约谈美团、京东、饿了么三大平台,严令禁止“低于成本价倾销”。就在约谈前一周,行业刚创下单日2.5亿订单的峰值。大额补贴之下,各平台外卖订单数量不断刷新纪录,从淘宝宣布闪购订单数超过8000万,到美团即时零售日订单突破1.5亿,只用了一周的时间。冲量的另一面是商家供给承压,如茶饮店频繁爆单、商家被...

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