左手潮玩、右手谷子,阅文的新故事成色几何?

连线Insight
Jul 23

文/纪德编辑/子夜短短一个月内,阅文在IP衍生品领域接连落子。7月初,继投资卡牌品牌Hitcard后,阅文又独家战略投资毛绒潮玩品牌“超级元气工厂”。卡牌作为“谷子经济”的重要品类,正成为新的消费风口。从动漫卡片到角色立牌,这些承载着粉丝情感的衍生品,已成为年轻消费群体的新宠。今年上半年,毛绒玩具赛道的爆发更令人瞩目,从Labubu到Jellycat,治愈系毛绒玩具正在年轻人中掀起一股“养娃”风潮...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10