金吾财讯 | 交银国际研报指，百度(09888)持续提升AI搜索内容占比，预计2季度将超过50%，商业化尝试仍在初步阶段，搜索广告承压，叠加YY并表相关广告收入内部抵消影响，该机构预计2-3季度广告收入同比下降16%/16%，4季度降幅或有所缓和，但仍有不确定性。预计云业务2季度收入同比增26%，订阅制收入稳定增长，项目制季度间有所波动。该机构指，广告业务运营利润率高于其他业务且占比有所下降，对百度核心利润造成拖累。自动驾驶 UE 持续改善，并与Uber达成合作，计划部署数千辆萝卜快跑无人驾驶车，在中东和亚洲首先投入运营。该机构预计2季度百度核心营运利润40亿元人民币，对应利润率15.6%， 2025年营运利润率或较此前预测下调1.6ppts至16.2%。基于SOTP估值，按百度云2025年3倍市销率，搜索广告业务8倍市盈率，维持目标价99美元/96港元。广告收入不确定性仍大，AI变现探索仍是整个行业的核心目标，云及自动驾驶站位领先，期待未来带动估值提升。关注云收入增长的持续性及Robotaxi全球化推广进程，维持买入评级。
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