百度集团(09888)跌3.22% 机构指其广告收入不确定性仍大

金吾财讯
Jul 24, 2025

金吾财讯 | 百度集团(09888)股价受压,截至发稿,跌3.22%,报90.3港元,成交额2.79亿港元。消息面上,交银国际研报指,百度持续提升AI搜索内容占比,预计2季度将超过50%,商业化尝试仍在初步阶段,搜索广告承压,叠加YY并表相关广告收入内部抵消影响,该机构预计2-3季度广告收入同比下降16%/16%,4季度降幅或有所缓和,但仍有不确定性。预计云业务2季度收入同比增26%,订阅制收入稳定增长,项目制季度间有所波动。该机构指,广告业务运营利润率高于其他业务且占比有所下降,对百度核心利润造成拖累。自动驾驶 UE 持续改善,并与Uber达成合作,计划部署数千辆萝卜快跑无人驾驶车,在中东和亚洲首先投入运营。该机构预计2季度百度核心营运利润40亿元人民币,对应利润率15.6%, 2025年营运利润率或较此前预测下调1.6ppts至16.2%。

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