中产抢着买的加拿大鹅,要被东家甩卖了?

华尔街见闻
23 Jul

当夏日热浪来袭,羽绒服届的“一哥”加拿大鹅(Canada Goose)却在经历寒冬。 这个2017年上市后迅速崛起的全球羽绒服巨头,曾在短短几年内带起“万元”羽绒服的风潮。拥有一件印着醒目北极圆盘标识的派克大衣,被列入无数消费者的梦想清单。当中产们毫不犹豫花掉近万元买羽绒服时,买的不只是冬装,更像是一张身份通行证。因此,没有“大鹅”的冬天是不完整的,一度成为流行语。 如今,八年过去了,“没有大鹅的...

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