由于奢侈品行业正适应比预期更长时间的低迷期,加上富人对年年涨价产生抵触情绪,今年以来,全球顶级奢侈品牌的涨价幅度明显放缓。瑞银最新数据显示,2025年1月至5月期间,奢侈品价格平均上涨仅3%,创下自2019年以来最慢涨幅。今年前五个月通常涵盖了全年绝大部分价格调整,因为品牌往往会在第一季度制定年度预算并完成主要涨价动作。这意味着经历了过去几年大幅提价、靠涨价带动销售的“暴利时代”后,奢侈品行业开始...
Source Link由于奢侈品行业正适应比预期更长时间的低迷期,加上富人对年年涨价产生抵触情绪,今年以来,全球顶级奢侈品牌的涨价幅度明显放缓。瑞银最新数据显示,2025年1月至5月期间,奢侈品价格平均上涨仅3%,创下自2019年以来最慢涨幅。今年前五个月通常涵盖了全年绝大部分价格调整,因为品牌往往会在第一季度制定年度预算并完成主要涨价动作。这意味着经历了过去几年大幅提价、靠涨价带动销售的“暴利时代”后,奢侈品行业开始...
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