D.R. Horton Sees Incentive Costs Increasing in F4Q -- Market Talk
Dow Jones
Jul 23, 2025
1335 ET - D.R. Horton doesn't see an end to buyer-friendly incentives coming soon. "Despite the volatility and uncertainty of the current economic environment, we expect our sales incentives to remain elevated and increased further during the fourth quarter," CEO Paul Romanowski says on an analyst call. Home builders' reliance on incentives has garnered particular attention from Wall Street given their impact on gross margins. D.R. Horton says it expects home sales gross margin to be lower sequentially in F4Q as incentive levels rise. Shares jump 15% following better-than-expected F3Q results. (denny.jacob@wsj.com; @pennedbyden)
(END) Dow Jones Newswires
July 22, 2025 13:36 ET (17:36 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
At the request of the copyright holder, you need to log in to view this content
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.