九毛九集团:外卖价格战下经营调整初见成效

和讯网
24 Jul

【外卖市场补贴大战引发抵制,九毛九集团调整战略初见成效】近日,外卖市场补贴大战重燃战火,“满减叠券”“免费奶茶”等促销手段频出,看似让利消费者,实则是变相价格战。餐饮品牌创始人及近二十家餐饮协会公开抵制“内卷式”竞争,称“餐饮生态已被破坏”,主流媒体也发文痛批此类非理性竞争。价格战本质是博弈,带来商家降本降质、骑手保障被剥削、平台盈利承压的三输局面。行业沉迷补贴内卷,食品安全、配送效率等核心价值被...

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