作为网文行业头部平台,阅文稳坐多年的基本盘正遭遇松动。长期以来,在线阅读付费是其核心支柱,但随着番茄、七猫等平台掀起免费阅读浪潮,这片曾经稳固的阵地开始摇晃——市场份额缩水、付费用户流失、在线收入下滑,付费模式的增长天花板已清晰可见。不过,值得注意的是,就在在线业务承压之际,网文行业正悄然打开新的增长空间。随着IP市场规模持续飙升,短剧改编、游戏授权、谷子经济等新业态崛起,阅文也正将IP运营当作...
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