齐鲁晚报·齐鲁壹点 魏银科在消费市场的浪潮中,企业的跨界经营已从新鲜事演变为常态。近日,济南老字号餐饮店超意兴、亮亮面馆试水咖啡业务,咖啡巨头星巴克却跨界布局自习室,这两组看似逆向的跨界操作,恰似一面棱镜,折射出不同体量、不同赛道的餐饮企业在消费变革中的战略博弈。这种打破边界的探索背后,既是对市场趋势的精准捕捉,也是为寻求新的增长点和竞争优势而做出的积极探索。超意兴、亮亮面馆卖咖啡:试探新消费浪潮...
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