7月24日,据央视新闻,泡泡玛特创始人王宁指出,泡泡玛特曾被广泛视为盲盒零售企业,但如今正逐渐转型为以IP为核心的企业。公司早期通过盲盒与潮流玩具的结合,成功将“盲盒”从新鲜词汇转变为潮流词汇,但随着市场发展,泡泡玛特意识到单纯的盲盒模式不足以支撑长期发展。如今,盲盒业务占比已降至50%以下,公司更注重IP的打造与运营,如Labubu等IP的成功孵化。泡泡玛特希望通过严格的品控和供应链优化,持续...
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