哔哩哔哩-W:用户粘性可观,商业化持续升级

GS海外研究
24 Jul

哔哩哔哩16周年庆:壮大、年轻、坚守。哔哩哔哩于6月末举办了公司16周年庆直播。从用户角度:1)用户群体持续扩大:2025Q1平台DAU和MAU达1.07/3.68亿。2)B站仍然年轻:过去一年B站用户平均年龄为26岁,00后用户超过半数。3)平台继续维持高粘性:用户日均使用时长达到108分钟;每天有5000万用户使用B站超过两小时;15年老用户留存率达90%。广告:电商投放需求旺盛、商业化工具...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10