套补贴、做销量、毁市场,零公里二手车背后竟是“假繁荣”

爱范儿
Jul 21, 2025

在被媒体大规模曝光并引起关注之前,售卖“0 公里二手车”已经成为行业心照不宣的秘密很多年了。二手车商们往往更愿意在平台和朋友圈中将这类“行驶里程在 0 至 1000 公里内,但手续齐全、已经投保过的车辆”称为准新车。在传统能源时代,这种“准新车”就屡见不鲜。在传统的 4S 店模式下,厂商会给经销商一个月度或者季度的销售目标,达成目标之后,会给经销商相对应的返利,这部分返利往往是很多经销商重要的收入...

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