7月23日消息,针对近期的外卖市场,高盛、摩根士丹利、瑞银等国际投行,均发布了相关研报。瑞银在研报中指出,目前外卖市场的“烧钱”大战并不值得。外卖补贴过度引发四大负面效应——削弱了线下餐厅客流、行业整体利润压缩、中小餐厅不堪重负、加剧浪费现象。助长用户“低价依赖”思维,加剧行业通缩风险。此前,美团核心本地商业CEO王莆中也表示,卷单量对外卖行业没有价值,美团是“被迫防守”。公开资料显示,外卖市场的...
Source Link7月23日消息,针对近期的外卖市场,高盛、摩根士丹利、瑞银等国际投行,均发布了相关研报。瑞银在研报中指出,目前外卖市场的“烧钱”大战并不值得。外卖补贴过度引发四大负面效应——削弱了线下餐厅客流、行业整体利润压缩、中小餐厅不堪重负、加剧浪费现象。助长用户“低价依赖”思维,加剧行业通缩风险。此前,美团核心本地商业CEO王莆中也表示,卷单量对外卖行业没有价值,美团是“被迫防守”。公开资料显示,外卖市场的...
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