白酒消费人群结构逐渐年轻化,即时零售渠道大有可为。公务员禁酒令下,商务宴席场景占比降低,亲友朋友聚会、深夜小酌、露营微醺等场景占比提升,也意味着消费者更注重白酒购买的即时性。此外,白酒消费人群结构在变化,开始趋向年轻化,甚至部分00 后也开始了解白酒。根据美团闪购数据,2024 年白酒即时零售交易规模同比增长超100%;其酒水订单配送地点30%为用户就餐的餐饮店,说明部分消费者已形成餐饮场景即时...
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