雅诗兰黛求解数字化

北京商报
21 Jul

雅诗兰黛正发起新一轮线上零售攻势。近日,雅诗兰黛任命雀巢前高管Aude Gandon为首任首席数字与营销官。根据公开资料,Aude Gandon将在这个全新岗位上监督雅诗兰黛集团的数字、营销和媒体生态系统,帮助雅诗兰黛和消费者建立牢固的联系。该职位将于8月1日正式生效。值得注意的是,这是雅诗兰黛首次设立首席数字与营销官这一职务。Aude Gandon在加入雅诗兰黛公司前,曾在雀巢公司担任全球首席...

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