不同地区的潮玩行业处于不同的发展阶段,从空间上来看:1)中国:潮玩行业兴起+国内涌现数个优质IP运营商,可培育国内IP消费需求+当前人均潮玩花费较低,未来具备较高增长弹性;2)东南亚+拉美:人口红利(年轻化消费群体的结构性优势)+渠道红利(电商快速渗透),潜力巨大;3)北美+欧洲:市场成熟,存量市场存在需求切换趋势,即媒介变革+传统IP审美疲劳下推动消费需求由传统内容IP向新兴形象IP切换。IP...
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