Domain Could Put Pressure on REA Without Price War -- Market Talk

Dow Jones
Jul 21, 2025

0417 GMT - Australian property advertiser Domain is unlikely to start a price war with REA Group but could still put pressure on its larger rival, Jarden analysts write in a note. With Domain shareholders scheduled to vote Aug. 4 on a takeover by U.S.-listed CoStar, the Jarden analysts reckon Domain's marketing budget could rise. They speculate that this could limit REA's annual yield growth to a percentage in the mid-high single digits and force the News Corp-controlled advertiser to respond in kind with its own increased marketing spend. Jarden raises its target price by 2.9% to A$216.00 and stays underweight on the stock, which is down 0.4% at A$239.17. News Corp is the parent company of Dow Jones & Co., publisher of The Wall Street Journal and Dow Jones Newswires. (stuart.condie@wsj.com)

 

(END) Dow Jones Newswires

July 21, 2025 00:17 ET (04:17 GMT)

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