今年4月,新茶饮品牌霸王茶姬以“东方星巴克”的姿态登陆纳斯达克,首日股价大涨15.86%,市值一度冲高至77亿美元,风光无限。然而,上市仅三个月,这家曾被资本热捧的茶饮新贵便遭遇“降温”:股价震荡下跌,市值缩水近10亿美元,同店销售额持续下滑,部分加盟商甚至面临闭店困境。霸王茶姬的崛起堪称行业奇迹。2017年创立于云南昆明,凭借“原叶鲜奶茶”的差异化定位和极简供应链模式,短短几年内门店数量飙升至...
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