渠道总结:上半场增长向好,家电渠道如何走出国补下半场?

奥维云网
23 Jul

H1国补延续增长向好2025年6月,据奥维云网(AVC)监测数据,中国家电市场(不含3C)线上零售额同比增长12.2%,线下零售额同比增长24.8%,受国补政策波动,6月双线零售规模同比较5月有所回落。从2025年上半年的数据来看,线上零售额同比增长14.0%,线下零售额同比增长21.9%,国补延续期整体增长良好。然而,与去年下半年国补政策实施初期的强劲增长相比,今年上半年的增速已明显放缓,主要...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10