中韩家电欧洲交锋:并购潮起,也有合作开发

中国家电网
21 Jul

在欧洲家电市场,一场由中韩企业主导的攻防战正酣。美的、海尔等中国头部企业凭借“并购+产能本地化”策略,在欧洲市场迅速扩张,不仅通过收购如ARBONIA climate、KLIMA KFT等企业强化市场地位,还通过设立研发中心、赞助体育赛事等方式提升品牌影响力,市场份额稳步提升。海尔智家、美的集团等企业销量数据亮眼,彰显中国家电在欧洲的强劲势头。面对中国企业的崛起,韩国企业不甘示弱,LG电子等采取...

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