近日,咨询机构杰兰路发布的2025年度上半年新能源汽车品牌健康度研究显示,自2021年以来,行业NPS平均指数整体就呈现波动下滑趋势。2025年上半年,NPS跌至54.9,创历史新低。推荐者比例也降至64.7%,较上一期减少5个百分点;而贬损者(即那些不仅自己不会推荐,还可能劝阻他人购买该品牌的消费者)比例则升至9.8%,比上一期增长近3个百分点,用户对品牌的推荐意愿显著减弱。NPS是衡量用户总体...
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