年入16.8亿美金,床垫界“特斯拉”走红欧美

白鲸出海
21 Jul

原标题:年入16.8亿美金,床垫界“特斯拉”走红欧美!作者:十度来源:品牌方舟BrandArk题图来源 | pexels“花钱买觉睡”,现代人的新刚需带火了睡眠经济。眼看赛道越来越热,各路玩家扎堆入场,细分赛道也越跑越宽,智能床垫、音乐助眠枕头、香薰扩散器、睡眠耳机这类产品,也早已从概念走向现实。在这股热潮里,诞生于 1987 年的美国床垫品牌 Sleep Number,算是最早嗅到商机的玩家之一...

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