近几年，得益于低生产成本和泰国作为东盟出口枢纽的优势地位，中国家电品牌纷纷瞄准泰国市场。而泰国作为人口6.7亿的新兴消费市场，白电需求非常广阔，包括海尔在内的多家中国品牌，均在积极开疆拓土。据GfK最新数据，2025年1—5月，泰国白电市场表现疲软，整体下降8.3%。然而海尔白电却表现突出，逆势增长26%，跑赢了行业及对手，创最快增速。在细分品类上同样表现亮眼，冰箱行业下滑4.2%，海尔冰箱以...
Source Link近几年，得益于低生产成本和泰国作为东盟出口枢纽的优势地位，中国家电品牌纷纷瞄准泰国市场。而泰国作为人口6.7亿的新兴消费市场，白电需求非常广阔，包括海尔在内的多家中国品牌，均在积极开疆拓土。据GfK最新数据，2025年1—5月，泰国白电市场表现疲软，整体下降8.3%。然而海尔白电却表现突出，逆势增长26%，跑赢了行业及对手，创最快增速。在细分品类上同样表现亮眼，冰箱行业下滑4.2%，海尔冰箱以...
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