长期以来,东南亚都是日韩家电企业的传统优势市场。三星、LG、松下等凭借深厚的市场根基和品牌认知,牢牢把控这一人口近7亿、年规模超500亿美元的市场。近十余年来,韩方更是不断加大东南亚投资:如三星,截至2023年其在越累计投资已达200亿美元,而越南当年的外汇储备为1000亿美元。一定程度上,三星甚至可以影响越南的政策制定。然而,一股来自中国的品牌力量正以前所未有的速度冲击着旧有秩序,让这片土地悄然...
Source Link长期以来,东南亚都是日韩家电企业的传统优势市场。三星、LG、松下等凭借深厚的市场根基和品牌认知,牢牢把控这一人口近7亿、年规模超500亿美元的市场。近十余年来,韩方更是不断加大东南亚投资:如三星,截至2023年其在越累计投资已达200亿美元,而越南当年的外汇储备为1000亿美元。一定程度上,三星甚至可以影响越南的政策制定。然而,一股来自中国的品牌力量正以前所未有的速度冲击着旧有秩序,让这片土地悄然...
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