消失的“知乎”:商业化十年,在用户增长与精英底色中艰难平衡着

华夏时报
24 Jul

华夏时报记者于玉金北京报道  中文互联网高质量的问答社区和创作者聚集的原创内容平台——这是知乎给自身的定义。2011年1月上线后,其最初定位于高质量的知识问答社区,从2013年逐渐走向大众化,直到2016年开始探索商业化,并在近三年将公司的重点定位为盈利。  随着将战略重心锚定在增长与利润上,知乎加速破圈和商业化,逐步覆盖多元场景,从卖广告到卖会员,从职业教育培训到电商,从短故事到盐言故事,再到...

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