虎牙:游戏直播营销红利凸显 “主播+游戏+AI”核心优势驱动虎牙成长

中信建投证券
24 Jul

核心观点我们认为虎牙具备核心投资价值:1)安全边际较高,股东回报稳定;2)直播进行游戏营销凭借其ROI 更高、用户更加垂类粘性更强等优点,逐步成为游戏行业营销运营的主流选择,虎牙具备“主播+游戏”双重核心资源,有望受益于游戏直播营销产业趋势红利;3)公司积极探索后续有望拓展游戏独代等新业务模式,并持续加码海外业务发展,有望打造新的增长曲线;4)公司积极布局AI,推出基于大模型的虎小AI 直播助手,...

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