即时零售行业专题报告:竞争格局、平台博弈与巨头利润影响即时零售:即时履约、本地供给、即时需求定义:即时零售是通过线上即时下单,线下即时履约,依托本地零售供给,满足本地即时需求的零售业态。 发展历程:2015年前后,随着智能手机普及度提升,LBS成为可能,各家公司纷纷开始布局近场零售,随后涌现出大量的即时零售商业模式,包括平台模式、自营前置仓、自营店仓一体等,经历十年发展,目前部分模式已经初步跑通...
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