上半年顺利扭亏,AI+健身战略显效,Keep十年终迎盈利曙光

Ofweek维科网
Jul 21

炎夏七月,AI概念股在港股市场持续躁动。在运动科技赛道蛰伏多年的Keep,凭借一份超预期的半年度盈利预告点燃资本热情。Keep公告显示,2025年上半年亏损同比收窄78%至3600万元,按非国际财务报告准则计量,经调整利润净额约人民币1000万元。曾经因硬件扩张陷入亏损泥潭的Keep,如今轻装简行。通过大刀阔斧裁剪低效品类,叠加AI技术对运营效率的系统性重塑,公司毛利率显著提升、经营费用大幅降低。...

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