Freshworks Inc. has announced a multi-year partnership with McLaren Racing, becoming an Official Partner of the McLaren Formula 1 Team. The collaboration involves the integration of Freshworks' ITSM solution, Freshservice, to enhance productivity by improving IT services within the team. This AI-powered solution ensures that McLaren's global IT operations run smoothly, efficiently addressing service requests during the race season. Freshworks branding will feature on McLaren's race cars and team kit starting with the upcoming Belgian Grand Prix. McLaren Racing CEO, Zak Brown, and Freshworks CEO, Dennis Woodside, both expressed enthusiasm about the partnership's potential to boost operational efficiencies and support performance improvements on the track.
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