从“价格战”思维到“4G战略”突围!叮咚买菜能否成功转型

新刊财经
24 Jul

叮咚买菜推出“4G战略”虽顺应消费升级和用户结构变化,但更多是对当前财务压力和资源限制的被动应对。公司放弃价格战与流量补贴,转而聚焦商品力和供应链效率,专注高质量用户,这反映其经营模式正从激进扩张向内生质量提升转型,但能否成功摆脱现有难题尚存较大不确定性。7月21日,叮咚买菜在上海举办了一场以“共生、共创、共鲜”为主题的供应链生态峰会。会上,叮咚买菜创始人兼CEO梁昌霖指出,当前生鲜行业竞争...

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