雷克萨斯的中国经:用长期主义跨越行业周期

中国财富网
Jul 24, 2025

寒冬之上,定力之下市场专家指出,中国消费者在购买豪车时更加注重驾驶体验和智能化配置,而不仅仅是品牌效应。这种消费观念的转变,使得一些传统豪华品牌的竞争力有所下降。但是,作为今年上半年市场的“异类”,雷克萨斯却用自己的“定力”交出了一份不同的成绩单。2025年上半年,雷克萨斯在中国市场销量超过8.5万辆,同比增长显著,成为唯一实现正增长的进口豪华品牌。这一成绩的背后,是雷克萨斯对产品价值、品质可靠性...

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