增长天花板已然逼近,飞鹤需要探寻新方向。“飞鹤,更适合中国宝宝体质”——这句曾让无数妈妈点头的广告语,帮飞鹤坐上了中国奶粉市场的头把交椅。可多年后,时代红利退潮,故事不好讲了。飞鹤的利润也随之摔了个大跟头,跌去30%以上。放在更大的行业背景下看,这几年国内奶粉赛道正陷入三重困局:产品高度同质、营销内卷至极、整体市场体量持续萎缩。在这种环境下,头部品牌几乎只能靠“互卷”维持存在感。于是,当 中国飞鹤...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.