扎根本土,OATLY中国7年筑基新赛道

每日经济新闻
25 Jul

7月23日,OATLY宣布已经启动对大中华区业务的战略评估,包括探索大中华区业务独立运营的可能性,以加速该业务增长,使其充分发挥价值。据悉,此次战略评估不会影响大中华区现有运营体系。市场业务仍将按计划推进,品牌运营保持常态,团队核心稳定,马鞍山生产基地正常运转。未来,OATLY大中华区业务或将独立运营。一路走来,对于土生土长的OATLY中国团队而言更像是一场“反套路”的突围之路。面对初期市场认知...

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