怡宝卖不动,华润砸钱营销影响利润

读创
Jul 27, 2025

华润饮料预计2025年上半年净利润同比下滑20%-30%,主因营销投入加大及渠道调整;核心包装水业务增长承压,正加速布局饮料品类培育第二增长曲线。来源|读创财经编辑|薛婷阳 责编|李耿光近日,华润饮料(02460)发布公告,根据对集团截至2025年6月30日止六个月未经审核综合管理账目及其他现有数据的初步评估,期间公司净利润预期将较2024年同期减少约20%至30%。华润饮料表示,业绩变动的主要...

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