瑞幸的竞争优势在于其App和低价策略,而星巴克不仅单价更高,还一直在移动订单管理上面临挑战。机构分析称,如果销售量增加且折扣逐渐减少,瑞幸将能够在未来12至18个月内实现美国店铺层面的盈利能力。瑞幸咖啡入局美国市场,星巴克面临来自中国的强劲挑战。据《华尔街日报》25日报道,近日,中国咖啡连锁巨头瑞幸咖啡正式登陆美国市场,在曼哈顿开设两家美国首店,其中一家门店选址距离星巴克不到200英尺,直面挑战...
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