世界黄金协会:金饰市场仍有增长空间 高达60的受访者表示有意在未来12个月内购买金饰

智通财经
Jul 25, 2025

智通财经APP获悉,近日,世界黄金协会时隔五年发布了最新版《中国金饰消费者趋势洞察》。展望未来,金饰市场仍有增长空间。关于金饰市场趋于饱和的担忧已引起零售商的关注。确实,该协会的调研显示80%以上的中国消费者拥有金饰,同时,年轻消费者群体的拥有率也显著提升。但同样不容忽视的是无论之前是否购买过金饰,高达60的受访者表示有意在未来12个月内(自实地调研日期起)购买金饰,而且大多数人会为自己购买。

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