电商巨头京东于周一宣布，其旗下的京东超市已与澳大利亚三大牛肉供应商——Coles、Bindaree Food Group和Stanbroke——签署了一项价值5亿元人民币的采购协议。此次协议涵盖多款优质牛肉产品，包括草饲牛肉、谷饲牛肉、安格斯牛肉和和牛，所有产品均将直接从这些供应商处采购。

京东超市生鲜部门发言人表示：“此次合作将进一步优化京东超市的供应链，确保我们为顾客提供稳定且多样化的优质澳大利亚牛肉。我们致力于与全球顶级供应商合作，为消费者提供物超所值的优质产品，同时帮助我们的合作伙伴成长，并提升品牌知名度。”

Coles综合规划与出口主管Liam Keenan高度评价京东强大的市场营销和供应链能力，认为这将帮助Coles拓展中国市场。他表示：“今年标志着Coles品牌首次进入中国市场，而京东的6亿活跃用户群体恰好与我们的目标高端消费者高度契合。”

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