小鹏高管回应网传正在制定G6降本方案:虚假消息

金融界汽车
26 Jul

7月25日,小鹏汽车副总裁在其个人微博上针对网传的“小鹏正在制定G6的降本方案”这一消息进行了回应,称其为“虚假消息”。小鹏高管称“这家媒体恶意造谣,不是第一次了。要么哗众取宠,要么动机很坏,恶意破坏销售;反之,如果是真的,其涉嫌窃取商业机密。”

据了解,7月24日汽车媒体“汽车像素”在微信公众号发布了一则标题为《小鹏校准 SUV 产品线,G6 摸索降本、降价方案》的文章,在网络上引发大量关注。该文章内容写道,G7 以低于 20 万元的起售价上市后,与 G6 的价格带发生重叠,小鹏正在制定 G6 的降本方案。有网友建议小鹏法务部进行处理,小鹏汽车副总裁回应网友称:“法务现在很积极。大家看到最后的结果,过程需要时间。”

据悉,小鹏G6于2023年6月29日上市,定位中型纯电SUV。今年3月,2025款小鹏G6上市,共推出三款车型,售价区间为17.68-19.88万元。第三方数据显示,新款小鹏G6上市后,今年4-6月的销量分别为5485辆、5500辆和5749辆,较1-3月的销量有明显增长。

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