海通国际发表报告，预计快手次季总收入为346亿元，按年增长12%。其中，直播收入预计按年增长5%，在线广告收入按年增长13%，电商GMV按年增长15%，对应收入为34亿元。盈利能力方面，次季调整后净利润预计为50亿元，对应净利润率为15%。展望2025财年全年，该行预计快手总收入为1415亿元，按年增长12%，非通用会计准则(non-GAAP)净利润为200亿元，按年增长14%，对应净利润率为14%。其中，直播、在线广告和电商收入分别预计为380亿、825亿及210亿元。 在快手稳健的传统业务和可灵AI快速崛起的背景下，该行对其2025年non-GAAP净利润200亿元应用18倍市盈率(此前为12倍)，目标价相应由62港元大幅上调47%至91港元。考虑到可灵AI的领先地位和主营业务的健康增长，维持“优于大市”评级。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.