凭着“半价理想”的策略,零跑拿下不少家庭用户。这一次,零跑带着一台“半价Model 3”,打算在10万级纯电轿车市场,分走一块蛋糕。在这个市场,比亚迪是绝对的赢家,小鹏的逆袭之作MONA M03也榜上有名。要打败它们,并不容易。零跑的策略是,把参数和价格卷到底,甚至在11.38万元的版本里,加上了激光雷达。文 |原雅坤编辑 |李欢欢运营 |步鸟半价Model 3来了凭着“半价理想”的策略,零跑在...
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