智通财经APP获悉,IFBH(06603)涨超5%,截至发稿,涨5.03%,报39.7港元,成交额2444.1万港元。
中金发布研报称,根据灼识咨询,2024年中国椰子水行业市场规模为11亿美元,过去五年CAGR达61%,远高于软饮料整体增速。根据Euromonitor,2024年中国人均椰子水消费量为0.1升/人,低于美国/泰国(1.1/0.2升/人),未来或仍有提升空间。伴随消费者更加追求健康以及供给端逐渐丰富,预计供需两端有望驱动中国椰子水行业继续实现快速增长。据灼识咨询,2024年中国椰子水CR5为43.4%,其中IFBH市占率为33.9%,稳居第一,头部品牌以外的格局相对分散。
该行指出,椰子水是天然健康饮品,产品口感与原料椰子的品质高度相关,此外由于中国椰子原料主要依赖进口,因此锁定优质产地供应和较高供应链效率对于椰子水品牌而言至关重要。椰子水产品同质化较为严重,消费者决策高度依赖品牌信任,因此强品牌势能亦是竞争关键要素之一。在质价比消费趋势及行业竞争有所加剧背景下,具有高质价比的椰子水品牌更容易获得消费者青睐。
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